Masonite Makeover

Unveiled in dramatic fashion at this year’s IBS show, Masonite proved their commitment to the future. On the surface, Masonite's rebranding is bringing a new, fresh look that embodies a modern and sleek identity. It is a pop of color in the industry that is driven to catch the attention of homeowners around the globe.

A fresh identity is always exciting, but as we dig under the surface of the brand makeover, it is Masonite’s drive to innovation that will take the year by storm. is bridging the gaps between manufacturers, dealers, and customers. An updated platform allows all levels to easily discover interior and exterior doors of any style, size, and price point. The easy to navigate website is live and creates a painless path to the perfect doors for your next project. Consumers now have access to a user-friendly experience with options of inspiration, the ability to learn the basics, and a bridge to professionals within the field. All the added resources and imagery make the overwhelming options simple to dwindle down to the door you need.

Masonite is looking to create a consistent brand across all divisions.One step in this direction is the transition from Lemieux Doors to Masonite Wood doors. The merger has now come full circle. There have been no changes made to the product or process, just a simple name transition to continue building the Masonite brand.

The new year isn’t all facelifts and name changes. Masonite released its fair share of new products. To kick things off, major expansions within the VistaGrande Series product offerings include new styles and a Fir texture. The popular Heritage Series will now have the long awaited exterior complement and will be sure to please a variety of consumers across the country. Check back for details on the new product offerings and Masonite continues to unlock the future to your dream door.



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